When you are running down the supermarket aisle, the options can be daunting. On one hand, you see well-known brands, with their vibrant packaging and heavy advertising. On the other hand, there are generic items, which are often more affordable but not as well-known. Choosing store brands can be a wise way to cut costs without losing value.
Private label products are manufactured by third-party companies, but sold under the retailer’s name. Often, these products are very similar to their name-brand counterparts. The main difference? Store brands don’t include expensive marketing campaigns that name brands build into their pricing.
Many people think that cheaper products are not as good, but research studies have shown that customers frequently can’t tell the difference generic brands and name brands. In particular when it comes to common household items like salt, the product is virtually the same.
For over-the-counter medications, the core ingredients are regulated and must comply with the same safety rules, so whether you’re buying name-brand pain relievers or store-brand versions, you’re getting the same thing at a fraction of the cost.
In additional areas like toiletries, you might feel more hesitant to try store brands, but it’s often worth it. Budget-friendly shopping Even if a cleaner doesn’t meet your standards, the savings can add up over time. Many stores even offer money-back guarantees on their private-label items, eliminating the risk to try.
The key is that you don’t have to go all-in at once. Swap out a few items at first—such as baking ingredients, cleaning supplies, or basic groceries. Over time, you'll likely notice how much you’ve saved. By being open to store brands, you can make a big difference in your household budget without missing out on the quality you expect.